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Ana Beatriz Reitz Freelance Journalist

Who Am I

I'm a Brazilian freelance writer covering fashion, entertainment, beauty, and culture. My work has appeared in publications such as FASHIONISTA, Teen Vogue, V Magazine, Service95, Business Insider, Polyester, Remezcla, PopDust, and NSS, where I explore everything from pop culture to the evolving and often messy fashion industry. I am also the voice behind The Devil Writes Fashion (previously For Fashion's Sake), a weekly newsletter where fashion is dissected, celebrated, and occasionally roasted with humor, heart, and just a little bite. I'm always looking to work with new publications and companies in the fashion and entertainment industry to gain experience, insight and further knowledge.

FASHION

Polyester •

Fashion Legacy Is Dead. Long Live the Debut Loop! — Polyester

Fashion insiders tend to agree that the loop we now call our own began in 2022, when Alessandro Michele shocked the industry by exiting Gucci after seven years. Something ignited then. Sabato De Sarno stepped into Michele’s position, promising a new perspective. Other houses quickly followed suit: de Saint Sernin was appointed Ann Demeulemeester’s creative director, only to be replaced by Stefano Gallici after a single season; Seán McGirr took the reins at McQueen in 2023, succeeding Sarah Burto...
Business Insider •

Mark Zuckerberg and Jeff Bezos' turn toward fashion is about more than the clothes, expert says

The world of fashion has witnessed a consistent pattern for some time now: Big Tech billionaires gradually entering its orbit from the edges until they've found themselves at its center.

Just last month, Mark Zuckerberg and Priscilla Chan's presence in the front row at the Prada Fall/Winter 2026 collection stirred the fashion world, amid Meta's ambition to up the luxury factor in its AI glasses.

A few glances over prove that this was not an isolated case. Amazon magnate Jeff Bezos and Laura Sá...
nss G-Club •

What it means to start a fashion brand today: stories from emerging designers

If in the last decades designers and creatives could build their namesake labels and create icons, now the future of it all seems uncertain. With so much to consider (money, commerciality, innovation, social media visibility), it seems that working hard is not enough anymore in the realm of fashion. Still, many creatives try, exiting their comfort zones and dipping their toes into the ever-changing fashion sea in the name of passion. 
Olivia Pudelko and the birth of Western Affair
‘‘What keeps m...
Fashionista •

Former Dilara Findikoglu Employees Open Up About Their Negative Experiences at the Brand

*Some names have been changed to reference sources who spoke on the condition of anonymity due to fear of retribution. According to the financial statements Dilara Findikoglu filed with Gov.uk for the year ending Jan. 31 2025, its studio had just one employee. On paper, the operation appears to orbit entirely around the founder's creative force and this single staff member. However, multiple sources say that in actuality, the studio relies on many more hands. Which leads to the uncomfortable que...
nss G-Club •

The eternal It Girl: how Chloë Sevigny keeps inspiring fashion

Many It Girls burn bright and fade quickly. But not Chloë Sevigny. The actress, slash model and designer in her free time, has made waves in the cultural zeitgeist since the ‘90s, cementing herself as the ultimate It Girl. ‘‘Sevigny is the classic definition of an it girl in the terms of her being someone who stands out in a crowd,’’ says Safa’a Salman, interior designer and fashion commentator at @it...
Fashionista •

The Mirror Palais Paradox: a Brand Built on Social Media, Haunted by It Too

"I'm one of the world's biggest fast-fashion designers. And, unfortunately, this is happening completely against my will," declared Marcelo Gaia, the Brazilian-American mastermind behind the nostalgic, Gen Z–adored label Mirror Palais. In an Instagram Reel from August, Gaia then goes on to address the many elephants in the sartorial room: virality, the endless copycat nature of fast fashion and questions of ownership.
Fashionista •

The Rise of the Digital Fashion Archivist

Fashion archivists are nothing new. They have long been the guardians of sartorial history by meticulously cataloguing garments and conserving their physical legacy. But in recent years, the practice has taken on a new format with the rise of the digital fashion archivist. Their go-to tool? A smart phone.Instagram has become the medium of choice for these modern-day archivists. After gaining steam amid the pandemic, these chronically online history-keepers have managed the improbable: to capture...
Haloscope •

Why Are (Real) Birkins So Expensive? | HALOSCOPE

Now, before your newest prized possession arrived in Hermès' signature orange box, a significant amount of effort was put into getting that bag to your door. With rigorous professional preparation, Hermès artisans spend 18 months in nine production and training centers across France to master singularly French savoir-faire design techniques. Once they have achieved such a meticulous proficiency with this way of making, they start working in the production centers throughout the country.The story...
ODDCRITIC •

Why is Office Siren Trending So Much?

While you may be tired of hearing the terms ‘‘corp-core” or ‘‘office siren,’’ there is no doubt that the business-chic look is here to stay. Born on TikTok in late 2023, the aesthetic blends the power dressing of the ’80s, with the sophistication of the ’90s, and the sultriness of the millennium.  
 

As a visual that is meant to be sleek, mysterious, and professional all at once, the Office Siren is bringing sexy back to fashion. Frequently seen on the runways of fashion week in collections suc...
Haloscope •

Why We Love a Fashion Muse | HALOSCOPE

While Bertin and Antoinette's artistic collaboration evolved from a prestigious client-couturier relationship to an intimate friendship, a muse-creator dynamic can arise for a variety of other reasons. Sometimes the inspirational figure can first be a client, a friend, or a collaborator, and then become a muse — or vice versa. Such was the case with the father of couture, Charles Frederick Worth, and his wife, Marie-Augustine Vernet. According to Debra Mancoff's book 'Fashion Muse,' after F. Ado...
Haloscope •

Fashion's American Psychoification | HALOSCOPE

The first time I witnessed the phenomenon was during my airplane wait in Stockholm. A young, tall, and attractive man was standing in front of me. He was wearing a simple suit and a pair of black headphones. Although the cut was common, there was something in it that made everything more extravagant, bolder. It was a red tie — bloody red. It was there, in the airplane queue from the Swedish capital to Porto, that I found a name for what I’d been seeing on runways and in real life: the American P...

POLITICS & CULTURE

Everything Is Political •

The British Museum Gala and the Deep Echoes of Colonialism

The British Museum Gala and the Deep Echoes of Colonialism
When it comes to fashion, few things are as overblown, overanalyzed, and utterly irresistible as a gala. For instance: hear the name “Met Gala”, and any fashionista’s spine will tingle while every publicist in New York breaks into a cold sweat. While New York has been hosting the original event at the Metropolitan Museum since 1948 and Paris had its Louvre moment in 2024, London finally decided to answer with an event at the British Mu...
nss G-Club •

Why Gen Z Loves the Love Triangle

Twilight defined my childhood. I grew up wearing Team Edward this and Team Jacob that because my mom was a big fan of the saga. The first time I watched the first and second movie in the series, I was seven. I remember it vividly, though: the blue-like aesthetic of Forks, the odd first interactions between Bella and Edward, the iconic baseball scene playing Supermassive Black Hole Bella's Converse sneakers, Jacob’s ever-cringy ‘‘Bella where the hell have you been, loca?’’, and the whole dilemma...
Teen Vogue •

Multiple Album Covers: Capitalistic Greed or Pop Girl Pressure? Well, Both

In this op-ed, writer Ana Beatriz Reitz Gameiro argues that multiple album variants from artists like Taylor Swift, Sabrina Carpenter, Cardi B, and more are fueled by both capitalism and pressure on women musicians.When we think of recent iconic albums, it's not just the songs that come to mind, but also their covers. Think of Lana Del Rey’s Norman Fucking Rockwell!, with its moody, comic book-style aesthetic. Then there’s Beyoncé’s futuristic, disco-glam Renaissance. And let's not forget Charli...
Remezcla •

Forget Labubus, Brazilians Are Embracing Tribufus

There’s a new toy-turned-trend taking over all our timelines — Labubus. 
It doesn’t matter where you look, they’re everywhere. Its popularity took a meteoric rise after K-POP singer Lisa from Blackpink gave it her stamp of approval. But in case you’ve never heard of it: A Labubu is a Pop Mart plush toy that resembles a cross between a gremlin from Joe Dante’s Gremlins and a Furby — those furry owl-meets-hamster toys that were all the rage in the 2010s. 
But here’s the fun twist: It’s no longer c...
Remezcla •

The Story Behind Pedro Pascal’s ‘Protect the Dolls’ Shirt

Hollywood’s heartthrob Pedro Pascal made an appearance at the Thunderbolts premiere in London wearing a T-shirt, loose black pants, a lilac cap, and a taupe coat while his peers donned gowns and tuxedos. While some might say Pascal’s look was too casual for a red carpet event such a premiere, his outfit’s message is much more powerful than any high-fashion gown. The white T-shirt bore three words: Protect the Dolls. And everyone sat up in attention.
Created by the London-based designer Conner Iv...
Polyester •

How Does Brazil’s Ban on X Affect Fan Accounts? — Polyester

In addition to bringing together a community of readers and promoting the work of one of the world's most relevant writers at a time when books are rarely touched, Paola has connected with people around the world who share her passions. Still, when the news came out, it didn't hit her at first. ''Up until the moment I tweeted ‘goodbye’, things still weren't serious for me. When I saw the commotion it generated among my followers… I realised the level I had reached on the social network. It left...
Polyester •

‘‘I've gotten used to having my passport with me at all times”: Dispatches from the USA’s Latinx... — Polyester

As a mental health provider, Claudia, a Nicaraguan therapist living in San Francisco, is concerned about the loss of access.‘‘The U.S. government likes to put forth a narrative that they care about democracy and people, looking deeper into history, though they care about power and control,’’ she shares. In times like these, the professional emphasizes the importance of critically evaluating the news, supporting trans and non-binary people, and strategising alternatives to ensure safe and appropr...

FILM & TV

Service95 •

Brazilian Cinema Isn’t Having A Moment, It’s Defining One

Awards season is underway, and Brazil is having a moment – again. The Secret Agent, Kleber Mendonça Filho’s political thriller starring Wagner Moura, is sweeping the circuit, emerging from Cannes as its most awarded film with wins for Best Director and Best Actor. It went on to win Best International Film at the Critics Choice Awards, while Wagner made history as the first Brazilian to take a Golden Globe for Best Actor in Drama, and Brazil secured Best International Picture for a second time. N...
fyzzymag.com •

Spotted: Celebrities Channeling Their Inner Carrie Bradshaw

Carrie Bradshaw is everywhere for those with two eyes, a penchant for the whimsy factor, and lots of Sex and the City marathons under their belt. The fashionable New Yorker has been a sartorial icon for years since the release of Darren Star’s show, which celebrates its 27th anniversary this year. With the third season of the sequel series And Just Like That streaming on Max, the sexpert remains the ultimate style star, with many celebrities referencing her style — past and present. Ahead, check...
nss G-Club •

The Most Stylish Rom-Coms of All Time

It's still unclear what makes a romantic comedy good or bad. But when it comes to its fashion, it's a different story. While many people watch romantic comedies for humor, love, and fondness, fashionistas all over the world turn on their televisions and put on one of these movies to analyze the incredible closet of rom-coms. A stress-free genre, romantic comedies are labeled as a comfort zone of cinema, one that besides evoking a sense of nostalgia and featuring authentic fashion from specific e...
Remezcla •

The Impact of Fernanda Torres' 'I'm Still Here' Goes Beyond the Screen

Nearly five months after its release in Brazil, Walter Salles’ I’m Still Here is making waves among cinephiles and industry professionals all over the world. The success was to be expected — Salles has a wide repertoire of outstanding projects ranging from Central Station to Foreign Land. But the sheer scope of the acclaim seen in I’m Still Here has exceeded expectations. 
Since its premiere at the Venice Film Festival with a standing ovation of nearly ten minutes, the poignant film has garnered...
fyzzymag.com •

20 Years of Mean Girls: A Lasting Pop Culture Phenomenon

For Zoë London, engineering student, musician, and founder of the beauty, wellness, mental health, and style community Pauvre Oison, despite being a girl-centric film, the production has '' become a feminist movie in more recent years with the sort of reclamation of Mean Girls status that we’re seeing with bimbocore and girl blogging and all that.''
With communities centered around hyper-pop culture, feminine aesthetics reminiscent of the style of the film and its main characters, and old image...
nss G-Club •

The Best Musical Movies of All Time

In the cinematic world, few genres are as controversial as musicals. You either love them or you hate them. And while some people may think that music doesn't go well with movies, there are always some films that prove us wrong. Below, check out the best musical movies of all time, according to this author, to brighten up your day.
The Best Musical Movies of All Time
Gentlemen Prefer Blondes (1953) 

Directed by Howard Hawks, Gentlemen Prefer Blondes follows dancers Lorelei Lee, played by Marily...
nss G-Club •

The Most Iconic Femme Fatale in Cinema

When it comes to cinematic archetypes, the femme fatale never goes unnoticed. Often seen in literature and noir films, the femme fatale appears as a seductive and manipulative figure, usually portrayed as a villain or anti-heroine who uses her power to get what she wants. Since the primitive times seen in the biblical character of Delilah, between the 19th and 20th centuries in the works of the likes of Oscar Wilde, and with the rise of noir, crime and drama productions in the 1940s, the charm o...

BEAUTY

nss G-Club •

What is “Beauty Anxiety Inflation”?

The current state of beauty appears to be experiencing a kind of inflation, not economic but psychological. Open TikTok and you'll see: Skin care routines involve multiple steps. No-makeup makeup actually requires a lot of makeup, and the pursuit of perfect hair has become its own epic saga. As more people, mostly women, are convinced they need an ever expanding arsenal of products to reach an idealized look, beauty shifts from once being a source of empowerment to a source of pure pressure.
The...
nss G-Club •

The best fragrances for Christmas 2025

As Mariah Carey would say: It’s tiiiiime. Christmas is just around the corner, which means that nss G-Club has gathered a selection of fragrances that capture the very essence of the season, from the warm sweetness of panettone to the spicy charm of gingerbread.
Fragrances for Christmas 2025
Panettone Milano Fragranze
With its citrusy, sweet and spicy notes, Panettone Milano Fragrances captures the essence of Milanese holidays. 
Jo Malone Ginger Biscuit Cologne
Combining a fresh, spicy note with...
nss G-Club •

Fragrances: The Best New Releases of 2025

There’s nothing quite like fragrance. It doesn’t matter the note: floral, woody, fresh, fruity. It is endlessly versatile and has a way of adapting to every mood while always being intoxicatingly good. 2025 was a great year for new fragrances. From the sweet and spicy Rare Eau de Parfum to the sensual and coffee-musky Kayali Oudgasm, nn G-Club has compiled a list of the year's best scents, in no particular order. These are the scents that will earn you compliments, and maybe even a slight obsess...
nss G-Club •

Biche Is Bringing Luxe Beauty To Our pets, Because They Deserve It Too

A longtime fragrance enthusiast and a pro when it comes to everything beauty, Alexandra Pauly might be better known for founding Highsnobiety Beauty. Now, she has entered a new chapter not so far from her expertise realm. By founding Biche, a luxury pet grooming brand that creates rituals for animals and their owners, Pauly is filling the void left by the limited selection of pet grooming products. After rescuing her dog, Cam, in 2018, the beauty professional was dissatisfied with the shampoos,...
nss G-Club •

The Hidden Dangers of Counterfeit Beauty Products

This is your last chance. After this, there is no turning back. You take the blue pill, you keep scrolling TikTok, chasing miracle dupes made in shadow factories and trusting that a €9 serum with a French-sounding name is legitimate. You wake up believing whatever the online seller wants you to believe. You take the red pill, you stay in Wonderland, and I show you how deep the beauty rabbit hole goes. Remember: all I’m offering is the truth. Your skin deserves the real deal.  
The boom in counte...
nss G-Club •

The Republican Make-up, Explained

Is beauty political? From the multiple standards imposed on women to its connection with power, the list goes on and on. Now, enter the Republican make-up: the internet's way of satirizing the signature beauty look of conservative women. The ones around Donald Trump. 

What is Republican make-up?
If you’ve never been privy to their make-up routine, allow us to enlighten you: an aggressively orange foundation, extremely thick and heavy eyebrows, poorly applied thick eyeliner, and overly lined pal...
nss G-Club •

Why Are Bobs So Powerful?

If there's one haircut that stands out in the cultural zeitgeist, it's the bob. Case in point: My mom and I were watching The Better Sister on Prime Video, in which actress Jessica Biel sports a bob as the seemingly perfect editor-in-chief, Chloe. My mom turned to me and asked aloud, ‘‘She looks so powerful and chic, doesn't she?’’ Indeed, she did. But Biel’s bob is not an isolated case.

It's happened too many times: Ayo Edebiri in the After the Hunt trailer at CinemaCon; Leslie Bibb's and Park...

INTERVIEWS

Haloscope •

Vesper Obscura Makes Jewelry to Last | HALOSCOPE

In a world so painfully minimalist, populated by mantras like ‘‘less is more,’’ few pieces of jewelry really catch one's eye. Having mastered the art of ‘‘more is more’’ beautifully, designer Mia Vesper — whose mother was an antique collector and textile designer — stands at the vanguard of challenging this. Founded in 2017, Vesper Obscura is the type of brand that tries to defy industry norms.  Although the founder started with clothing, her defiant and timeless jewelry is its true star. But w...
nss G-Club •

Raisa Flowers: The Bold, Inclusive Beauty Manifesto

In an era where the clean girl look and the no-makeup makeup seem to be the standard, make-up artist, model, DJ, and club kid at heart Raisa Flowers is on a mission to bring fun back into make-up. Known for her provocative looks and bold artistry, Flowers has collaborated with icons such as Paloma Elsesser, Rachel Zegler, Alton Mason, Rosalía, and Precious Lee. Fearless, experimental, and undeniably creative, she thrives in the realm of avant-garde. nss G-Club spoke with the visionary artist abo...
fyzzymag.com •

Susan Holmes on NYFW: Beauty, Drama, and Backstage Secrets

New York Fashion Week can be chaotic. But it can also be beautiful. For supermodel Susan Holmes, it's that exact duality that keeps the magic alive. A familiar face on the runways of Yves Saint Laurent, Oscar de la Renta, and Christian Lacroix, and once famously dubbed “the body” by legendary photographer Steven Meisel, Holmes has earned a cult status that marks her as a true icon of the industry. Still modeling for labels like Kim Shui and Sergio Hudson, she continues to carry the torch of the...
fyzzymag.com •

Nikita Karizma Is Breaking Barriers in Fashion

In the world of fashion, British-Indian Nikita Karizma is always pushing the limits. A former student at the London College of Fashion, she launched her company after the girl group Little Mix commissioned her designs. Now, her eponymous label has already dressed the likes of superstars Kesha, Paris Hilton, Halle Bailey, Coco Jones, Winnie Harlow, and Julia Fox. 
But perhaps the real flex is that Karizma attends events in her own designs — from the 2024 British Fashion Awards in a long black sk...
popdust •

Caroline Vazzana on Career, Style & Making It In Manhattan  - popdust

Spotted: On the bustling, hectic streets of Manhattan, somewhere between Fifth Avenue, a bold Caroline Vazzana flaunts a Christopher John Rogers rainbow and polka dot dress, a white furry cropped coat, glittery red Miu Miu Mary Jane pumps — sooo Wizard-of-Oz Dorothy — and a dalmatian Louis Vuitton leather handbag. The very epitome of eclectic.

But Vazzana is not only known for her boldly capricious outfits. She has done it a...
popdust •

Ash K Holm Spills Secrets Behind Hollywood’s Hottest Faces  - popdust

Few figures in the beauty world know how to grab the spotlight like Ash K Holm. As a celebrity makeup artist, she’s the genius who created Ariana Grande’s 60s’ Pop, white-flower eye in ‘‘We Can’t Be Friends’’, the ultra-glam transformations of the Kardashian sisters for the Ambani wedding, Eiza Gonzales’s classic Hollywood gold at the 2025 Golden Globes, and Camila Cabello’s cool-toned shimmer lit up her León fair set in Mexico. This was all Holm’s doing. And PopDust knows you loved it.


Drive...

About The Devil Writes Fashion

The Devil Writes Fashion (previously For Fashion’s Sake) is not just another fashion newsletter; this is the definitive source for those who aren’t scared of speaking the truth and understand that mediocrity has no place in the fashion realm anymore. It’s a place for the discerning eye and the critical mind — meaning, you.

Reach me at: anabreitz13@gmail.com